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Motorola’s various business units within the fast-growing Enterprise Mobility Division needed to more effectively deploy marketing resources against specific vertical markets while sufficiently supporting specific business unit objectives. Strategic planning needed to address resource allocation in order to ensure optimal return-on-investment while ensuring success of discreet programs. The result was vertical marketing programs, new product launches and sales and channel enablement programs that exceeded client expectations and delivered significant gains in share globally.

Qualitative Research | Strategic Planning | Web Development | Display Advertising | Demand Generation | Sales Enablement | Tradeshow & Events | Channel Marketing | SEM | Social Media