This contemporary value-added reseller of networking technology had evolved from its early roots in reselling computer cabling; therefore, needed to reposition the company. Research revealed a powerful positioning opportunity based on a unique business model, product/service offering and corporate culture. This market differentiation was distilled into a single-minded brand essence captured in the word “Exceptional”. “Exceptional” became the branding touchstone from which all marketing would spring. The result was double digit Year of Year revenue growth.
Brand Development | Quantitative & Qualitative Research | Strategic Planning | Web Development | Display Advertising | Sales Enablement | Tradeshow & Events | Demand Generation