The standard for data collection applications had been laser based devices. Hand Held Products introduced a far superior alternative – AdaptusTM Imaging Technology. Our challenge was to displace laser with imaging technology and make users feel positive about the switch. With a holistic campaign strategically targeting core vertical markets, we demonstrated that “Good Things Happen” to users and their businesses when they switch to Adaptus Imaging Technology. And, we helped good things happen for Hand Held Products’ business, too. This resulted in AdaptusTM Imaging Technology becoming a demand brand and dominant share leader in a rapidly growing technology application segment.
Strategic Planning | Brand Development | Web Development | Segment Marketing | Demand Generation | Display Advertising | Sales Enablement | SEM |Channel Marketing |Sales Enablement