Datalogic

Datalogic turned to us to help them launch the Matrix 220, a fixed position industrial imager designed for manufacturing-line applications. The Matrix 220 is particularly well suited to capturing hard to read “Direct Part Marking” codes. Small codes that are etched onto metal parts. In addition to its advanced code reading technology, the Matrix 220’s compact design makes it ideal for integrating into a wide variety of manufacturing applications. The solution is a multi-channel marketing campaign designed to convey to prospective manufacturing technology decision-makers that the Matrix 220 offers market-leading image capture performance in a compact and flexible form factor.

Strategic Planning | Marketing Communication Planning | Segment Marketing | Demand Generation | Digital Display Advertising | Social Media | Database Marketing

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