When I founded Yaldi, back in December of last year, I began conducting a fair amount of voice of customer. Some might have called these sales calls, and would be partially correct but, I was earnestly in search of formulating a more effective and agile, contemporary strategic marketing firm that would deliver measurably better results with pace.
In those discussions, as I talked about my firm’s strategic framework, numerous CMO’s suggested that I should consider developing a marketing capabilities assessment based on this holistic strategic framework. They further shared that their interest in this type of solution was the result of:
-Time demands on them in reacting to challenges and opportunities at the C-Suite level.
-Lack of any other marketing leader having the span-of-control and line-of-sight to lead such an effort.
-Lack of internal insight on "emerging best practices" across all aspects of marketing, as most came up through a specific discipline (e.g. product development, strategic marketing, marketing communications, etc.)
But most importantly, the strong desire, if not mandate, to rapidly leverage existing, and often times limited, resources to enhance marketing’s revenue contribution.But the solution had to be:
-Not too time demanding on the client organization
-Conducted in less than a month
-Affordable (Pay back in less than 3 months)
-Designed to provide a focused actionable strategic recommendation
I thought these were all reasonable requirements and strongly believed that such a solution would be tremendously valuable. So, I developed Yaldi’s Marketing Maturity Assessment (MMA) which is a powerful program that meets all the CMO’s requirements. The result is more than a focused strategic recommendation but, a strategic roadmap to gain marketing leverage that will easily pay for itself in the first 60 days. I am truly excited by the positive impact this tool will have on our clients' marketing performance!
For more information, please reach out to me here on LinkedIn and I would be happy to share more detail.
Yaldi is a contemporary strategic marketing firm that offers a breadth of transformative marketing services and solutions. Our Fortune 100 marketing, consulting firm, and agency expertise in combination with our depth of client experience enable us to develop and execute superior solutions that deliver measurably better results. Our goal is to become a strategic extension of our clients’ marketing organizations. While we offer a spectrum of services, in simple terms, our client engagements involve marketing capabilities optimization, marketing insight and strategy development and/or marketing program design and execution.