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C&K

EMPOWERING DESIGN ENGINEERS WITH INSIGHTFUL CONTENT

CHALLENGE

Build brand affinity for C&K, one of the most recognized and trusted names in the electromechanical switch industry, with their target audience – design engineers in the automotive, consumer electronics, medical device, and industrial markets, just to name a few. These engineers go through a lengthy product design and development cycle, making marketing to them tricky.

OPPORTUNITY

Create affinity for and engagement with C&K by reaching industrial design engineers with valuable content that educates them about how designing with electromechanical switches can benefit their end products.

SOLUTION

Begin by mapping out key industry topics with market applications, discreet use-cases, and appropriate C&K products. To resonate with prospects at different stages of their customer journey, introduce additional content types. Build out a detailed Content Marketing Calendar to flight the content appropriately.

BLOG POST

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APPLICATION NOTE

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WHITE PAPER

SCOPE

  • Marketing Research

  • Persona Development

  • Marcom Planning

  • Content Marketing

  • Thought Leadership Marketing

  • Demand Generation

RESULTS

This thoughtful approach to content marketing, drove increases in industrial content engagement, including a 23% increase in blog readership, and a 36% increase marketing resource document downloads.

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