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DATALOGIC

HITTING THE MARK WITH INDUSTRIAL AUTOMATION DECISION-MAKERS

CHALLENGE

Launch Datalogic’s Matrix 220, a fixed-position industrial imager designed for manufacturing-line applications that’s incredible at capturing hard- to-read codes and perfectly suited for a wide variety of manufacturing applications thanks to its compact size. All while letting customers familiar with Matrix products know that this generation outperforms previous models.

OPPORTUNITY

Create awareness among manufacturing technology decision-makers who value the capability to read challenging and metal-etched codes, while clearly communicating the smaller size and better performance of this new generation of Matrix scanners.

SOLUTION

Develop a multi-channel marketing campaign designed to inform prospective manufacturing technology decision-makers that market-leading image-capture performance is available in a compact and flexible form factor – known as the Matrix 220. Or as we like to call it, the small yet mighty Matrix 220.

EMAIL

VIDEO

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SOCIAL

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BANNER AD

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SCOPE

  • Strategic Planning

  • Messaging Architecture

  • Marcom Planning

  • Segment Marketing

  • Demand Generation

  • Digital Display Advertising

  • Social Media Engagement

  • Database Marketing

RESULTS

The new product introduction of the Matrix 220 delivered 162% of the Marketing Qualified Lead goal In North America and, therefore, was adapted to other regions.

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