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GE DIGITAL MENAT

Giving emerging-market utilities the keys to digital transformation

CHALLENGE

Drive awareness of GE Digital among risk-averse utility technology decision-makers in the Middle East, North Africa, and Turkey who are unsure where to start when modernizing their grid.

OPPORTUNITY

Leverage GE Digital’s vast experience of successfully helping market-leading utilities in mature markets to position them as trusted partners to guide utilities in less developed markets through digital transformation and encourage decision-makers to partner with GE Digital to modernize their grid software management systems.

SOLUTION

Engage prospective customers on the opportunity to partner with GE to transform their end-to-end energy management systems. Develop messaging around “the roadmap to the modernized grid” to assure customers that GE will guide them through the process. Deploy a multichannel campaign to engage customers and high-value content to convert leads. Develop sales enablement tools.

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SCOPE

  • Marcom Planning

  • Messaging Architecture Creation

  • Campaign Development

  • Product Marketing

  • Demand Generation

  • Campaign Development

  • Content Marketing

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