
GE DIGITAL MENAT
Giving emerging-market utilities the keys to digital transformation
CHALLENGE
Drive awareness of GE Digital among risk-averse utility technology decision-makers in the Middle East, North Africa, and Turkey who are unsure where to start when modernizing their grid.
OPPORTUNITY
Leverage GE Digital’s vast experience of successfully helping market-leading utilities in mature markets to position them as trusted partners to guide utilities in less developed markets through digital transformation and encourage decision-makers to partner with GE Digital to modernize their grid software management systems.
SOLUTION
Engage prospective customers on the opportunity to partner with GE to transform their end-to-end energy management systems. Develop messaging around “the roadmap to the modernized grid” to assure customers that GE will guide them through the process. Deploy a multichannel campaign to engage customers and high-value content to convert leads. Develop sales enablement tools.








SCOPE
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Marcom Planning
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Messaging Architecture Creation
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Campaign Development
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Product Marketing
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Demand Generation
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Campaign Development
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Content Marketing