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GE DIGITAL

Helping an industry leader find their differentiated voice

CHALLENGE

Help GE Digital Grid, a market leader in industrial software applications for a variety of critical industries, communicate a clear, consistent, and differentiated brand value proposition.

OPPORTUNITY

Leverage customer insight and segmentation in combination with a well-defined corporate tone to set the strategic foundation for internal and external communications. Create a campaign that reinforces GE Digital Grid’s market leadership position while aligning with their brand ethos.

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SOLUTION

Develop a robust and differentiated marketing communications program to inform employees and engage customers. Focus on bringing the approach to life internally by developing software- and segment-specific training and sales tools. Create a campaign architecture based on the many market disrupters that were troubling to the C-Suite and Divisional leaders within their market. The campaign theme-line “Welcome to the future of energy” was conceived to subtly signal GE Digital Grid’s industry leadership position. Finally, provide a strong GE Digital Grid brand aesthetic and copy tone to bring it all home.

EMAIL

LANDING PAGE

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SOCIAL

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Linkedin Organic Post

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Linkedin Paid Post

SCOPE

  • Marketing Planning

  • Persona Development

  • Messaging Architecture Creation

  • Marcom Planning

  • Segment Marketing

  • Demand Generation

  • Campaign Development

  • Digital Display Advertising

  • Database Marketing

  • Social Media Engagement

  • Sales Enablement

  • Internal Communications

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