HID LINQ
Launching next-gen device management software
CHALLENGE
Launch HID’s first centralized access control reader management software to a target audience that has already invested significant time and money into developing their own software solution or has cobbled together a myriad of applications to update and configure their fleet.
OPPORTUNITY
Drive awareness of HID Linq™ while articulating why the simplicity of centralized reader management makes sense for every business.
SOLUTION
Position HID Linq as the simplest solution for managing readers to alleviate a customer pain point of needing to visit every reader in their fleet to upgrade or configure a device. Tap into Yaldi-identified customer insights to develop creative that resonates strongly with the target audience. Create and deploy a multimedia campaign to drive awareness of HID Linq and generate market engagement. Develop and leverage high-value gated assets to promote lead conversion and qualified leads.
SCOPE
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Marcom Planning
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Messaging Architecture Creation
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Campaign Development
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Content Marketing
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Database Marketing
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Sales Enablement