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UNITED ELECTRIC CONTROLS

DISRUPTING THE INDUSTRIAL ELECTRONIC SWITCH MARKET

CHALLENGE

The Excela™ general-purpose electronic switch is the first electronic switch designed to operate with just two wires, allowing it to drop in to an existing two-wire mechanical switch infrastructure. Combat preexisting notions of existing electronic switches that require the costs associated with a third wire retrofit.

OPPORTUNITY

Successfully articulate this never-before-seen product – and incredible value – to customers in four industries identified to have the most significant revenue opportunity and develop a program that our Latin American partners would embrace.

SOLUTION

Create an integrated campaign and customizable sales materials that position the ExcelaTM as a “drop-in replacement” to our prospective customers’ existing two-wire mechanical switch infrastructure – allowing for a simple update to reliable solid-state performance and access to performance data not available in mechanical switches. Use a photographic style designed to create a feeling of discovery combined with a highly focused value proposition to successfully convey our message in three different languages.

EMAIL

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APPLICATION NOTE

BANNER ADS

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SELL SHEET

SCOPE

  • Marketing Research

  • Stakeholder Interviews

  • Channel Partner Research

  • Marketing Strategy

  • Persona Development

  • Positioning Development

  • Messaging Architecture Creation

  • Marcom Strategy

  • Campaign Development

  • Content Marketing

RESULTS

Over 35% of United Electric Controls’ Latin American distribution partners deployed the campaign materials provided, resulting in a significant volume of ExcelaTM market engagement and associated sales.

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