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WAYGATE TECHNOLOGIES

REMOVING ANGST WITH AN ULTRASONIC SCANNING TECHNOLOGY

CHALLENGE

Launch a new Corrosion Under Pipe Scanning (CUPS) service to a target audience that is skeptical of the data they are currently getting from existing scanning solutions.

OPPORTUNITY

Position the scanning service as a technological leap forward that would finally eliminate the uncertainty associated with corrosion detection.

SOLUTION

Deploy a multimedia campaign to engage and communicate the value proposition. Develop high-value content to promote engagement and generate leads, as well as create the sales tools to convert sales opportunities into contracts and associated revenue. Position CUPS as the advanced service offering to relieve the target customers’ concerns, and provide them the confidence to map corrosion, perform maintenance, and enhance operational performance.

EMAIL

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LANDING PAGE

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TECH BRIEF

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SOCIAL

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SCOPE

  • Marketing Research

  • Persona Development

  • Positioning Development

  • Messaging Architecture Creation

  • Demand Generation

  • Sales Enablement

  • Content Marketing

  • Database Marketing

RESULTS

Generated significant levels of market awareness and exceeded client’s goals for the campaign’s overall performance in terms of prospect engagement (i.e., clicks, time-on-site, downloads, etc.) and results (MQLs).

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