Blog Article
Application Note
Whitepaper
Additional Blog Articles
+36%
marketing resource document downloads
+23%
blog readership
Results
+23% blog readership
+36% marketing resource document downloads
C&K Content Marketing
Challenge
Build brand affinity for C&K, a trusted name in the electromechanical switch industry, with design engineers — keeping in mind that marketing to folks who go through lengthy product design and development cycles can be tricky.
Approach
Discover who these industrial design engineers really are and develop personas to inform the messaging of high-value content. Launch content marketing, thought leadership and demand gen campaigns to reach the target where they are.
Solution
Create content that clearly articulates how electromechanical switches benefit the engineers’ end products. Introduce different content types to connect with prospects at every stage of the customer journey. Build a detailed content marketing calendar to appropriately flight the content.