Ad Campaign
Traceability Product Testimonial Video
162%
Delivered 162% of MQL goal
Results
Delivered 162% of MQL goal
Datalogic Matrix 220 Product Launch
Challenge
Launch Datalogic’s Matrix 220 — a compact industrial imager that can capture hard-to-read codes and works in a variety of applications — while communicating that this generation outperforms previous models.
Approach
Create awareness among manufacturing technology decision-makers who value the capability to read challenging and metal-etched codes, while clearly communicating the smaller size and better performance of this new generation of Matrix scanners.
Solution
Develop a multi-channel marketing campaign to inform prospective manufacturing technology decision-makers that market-leading image-capture performance is available in a compact and flexible form factor: the small yet mighty Matrix 220.