Ad Campaign Flight 1
Email Campaign Flight 1
Infographic and eBook
Results
GE Digital MENAT Campaign
Challenge
Drive awareness of GE Digital among risk-averse utility technology decision-makers in the Middle East, North Africa, and Turkey who are unsure where to start when modernizing their grid.
Approach
Leverage GE Digital’s vast experience and success in mature markets to gain the trust of decision-makers in less developed markets and encourage them to partner with GE Digital to modernize their grid software management systems.
Solution
Develop messaging around “the roadmap to the modernized grid” to assure customers that GE will guide them through the process of modernization. Deploy a multichannel campaign and high-value content to engage customers and convert leads.