Banner Campaign
Infographic
Campaign Video
Results
175% of annual goal achieved in 10 months
HID LINQ
Challenge
Launch HID’s first centralized access control reader management software to a target audience that has already invested significant time, money and energy into their current solutions.
Approach
Drive awareness of HID Linq among HID Signo reader customers while articulating why centralized reader management makes sense for every business. Develop strategic messaging to drive current customer adoption while conveying HID Linq’s competitive advantage to prospective customers.
Solution
Position HID Linq as the simplest solution for managing readers, alleviating a customer pain point: needing to visit every reader to upgrade or configure it. Create and deploy a multimedia campaign to drive awareness and generate market engagement. Develop and leverage high-value gated assets to promote lead conversion and qualified leads.