Print Ad
Banner Campaign Flights 1 through 3
Self Assessment Guide
556
content downloads in 3 months
8.79%
average conversion rate, well above industry standards
230
webinar registrations and 225 attendees
Results
8.79% average conversion rate, well above industry standards
556 content downloads in 3 months
230 webinar registrations and 225 attendees
Industrial Scientific iNet
Challenge
Clear up the misconception that iNet — a decades-old brand comprised of gas detection instruments, software, data, and services — is nothing more than a gas detector managed services offering.
Approach
Conduct research to identify the source of the misconception (too-similar naming conventions) and inform new position, messaging architecture and clear path forward for the brand.
Solution
Roll iNet’s entire product line into one platform and position it as the first of its kind, capable of taking safety programs to the next level — while exponentially improving operational performance. Reframe the former products as features of the platform that can be added a la carte.