Logo and Vis ID
Website redesign and development
Sales enablement tools and marketing materials
Brand Video
Results
Impressions 127% above KPIs
CPM 63% below forecast
733% increase in social followers after 21 days
Mercury Security
Challenge
Mercury, a market leading manufacturer of physical access controllers, faced increased competition and potential product commoditization. Our job? Breathe new life into the brand.
Approach
Conduct brand research to uncover rich employee, partner and customer insights to inform the development of a new brand strategy, positioning, and visual identity.
Solution
Reposition Mercury as the designer of the most future-ready platform for access control solutions, modernize the brand expression and experience through a sleek new vis id, then launch it all with a high-impact campaign.