LinkedIn Ad
Whitepaper
Email Campaign
+100%
marketing-sourced sales opps
+ 206%
year-over-year MQLs
Results
+ 206% year-over-year MQLs
+100% marketing-sourced sales ops
Panametrics Sentinel Repositioning
Challenge
Help Panametrics, a global leader in high-tech ultrasonic testing equipment and process control instrumentation, get their technologically competitive Sentinel product line the market share it deserves.
Approach
Develop a clear position for the entire Sentinel product line (versus promoting a single product) and create a digital multimedia, thought-leadership campaign to promote engagement with Panametrics’ sales teams.
Solution
Meet the audience where they are. Instead of marketing jargon that doesn’t fit industry norms, use existing vernacular to position the entire line as one that provides “Custody Transfer-Level flow measurement” and weave that language throughout thought-leadership materials.