Ad Campaign
Messaging variations over the lifecycle of the campaign
Technology Brief
Application Note with diagram
>35%
partner participation
Results
>35% partner participation
United Electric Controls Product Launch
Challenge
Launch an unbelievable new product: an electric switch that operates with two wires, so it can drop into existing two-wire mechanical switch infrastructures, eliminating the costs of a third wire retrofit. All while targeting four different industries across Latin America.
Approach
Craft a strategy and campaign that embraces the audience’s skepticism and positions the switch — the Excela — as a “drop-in replacement” allowing for a simple way to upgrade performance and get access to data not available in mechanical switches.
Solution
Create a compelling campaign with huge impact by combining a highly focused value proposition and a feeling of discovery to convey our message in three different languages.