Ad Campaign 1
Ad Campaign 2
Landing Page
Exceeded client goals for results (MQLs)
Exceeded client goals for overall performance (clicks, time-on-site, downloads, etc.)
Results
Exceeded client goals for overall performance (clicks, time-on-site, downloads, etc.)
Exceeded client goals for results (MQLs)
Exceeded client goals for results (MQLs)
Waygate CUPS Service Launch
Challenge
Launch a new Corrosion Under Pipe Scanning (CUPS) service to a target audience that is skeptical of the data they are currently getting from existing scanning solutions.
Approach
Meet target audience skepticism head-on by positioning CUPS as the technological leap forward that would finally eliminate the uncertainty associated with corrosion detection and relieve customer concerns.
Solution
Develop and deploy a multimedia campaign to engage and communicate the value prop. Craft high-value content to promote engagement and generate leads, as well as create the sales tools to convert sales opportunities into contracts and associated revenue.