Email Campaign
Banner Campaign
Infographic
50%
CPCs below brand benchmarks
27%
CPMs below brand benchmarks
1,503
users moved from engagement to conversion
13.2%
714,825 users moved from awareness to engagement
Results
CPMs 27% below brand benchmarks
CPCs 50% below brand benchmarks
714,825 users (13.2%) moved from awareness to engagement
1,503 users moved from engagement to conversion
Waygate RaaS Service Launch
Challenge
Launch Waygate Technologies’ Robotics-as-a-Service (RaaS) offering, a groundbreaking business model for the robotic inspection industry, to a target audience resistant to change.
Approach
Develop a Marcom plan to get to market quickly, driving awareness and engagement among key decision-makers in several target audiences, while generating leads and creating a sales pipeline. Support the plan with messaging that strike a chord with the audience.
Solution
Launch a demand gen campaign that positions RaaS as the easiest path to robotic inspection — one that eliminates obstacles while delivering all the benefits of the technology. Deploy in two flights to drive both frequency and awareness.