Google Search and Analytics
Landing Page
+56%
SEM conversion rate, while delivering a -3% cost per conversion (initial six months, year-over-year versus the same period)
+83%
SEM conversions (initial six months, year-over-year versus the same period)
+26.8%
SEO conversion rate
+ 29.9%
SEO site visits, new site visitors increased
Results
SEM initiatives (initial six months, year-over-year versus the same period):
+83% conversions
+56% conversion rate, while delivering a
-3% cost per conversion
SEO initiatives:
+ 29.9% site visits, new site visitors increased
+30.1% new site visitors
+26.8% conversion rate
Ximedica Inbound Marketing Redux
Challenge
Re-engineer an inbound marketing program to yield a larger volume of high-quality leads for the Ximedica sales team.
Approach
Assess existing SEM campaigns and conduct an SEO audit of Ximedica ’s website to identify gaps and opportunities. Deploy SEM/SEO best practices to generate significant revenue from digitally generated leads, the source of over 90% of new client engagements.
Solution
Redesign campaign landing pages to incorporate best practices to drive higher conversion rates. Substantially adjust bid strategy and ongoing management and reporting. Deploy significant technical, on-page, and off-page content SEO enhancements to the Ximedica website.