XIMEDICA
OPTIMIZING INBOUND MARKETING FOR A LEADER IN MEDICAL DEVICE DEVELOPMENT
CHALLENGE
Re-engineer an inbound marketing program to yield a larger volume of high-quality leads for the Ximedica sales team to engage and close.
OPPORTUNITY
Improve upon Ximedica’s less than optimal search engine marketing campaigns and search engine optimization investments. Deploy SEM/SEO best practices to generate a significant revenue opportunity, as over 90% of all new client engagements were attributed to digitally generated leads.
SOLUTION
Develop a thoughtful stepped approach to quickly deliver results by assessing existing SEM campaigns and conducting an SEO audit of Ximedica’s website. Based on this analysis, redesign the campaign landing pages to incorporate best practices to drive higher conversion rates. Prioritize the development based on stack ranking Campaigns and associated Ad Groups based on the volume of traffic and other factors. In addition, make substantial adjustments to the bid strategy and ongoing management and reporting of the program. Finally, to enhance organic search, deploy significant technical, on-page, and off-page content SEO enhancements to the Ximedica website.
WEBSITE
GOOGLE SEARCH
LANDING PAGE
SCOPE
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Inbound Marketing Strategy
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SEM Management
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SEO Strategy
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Website Maintenance, Security, & Updates
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Demand Generation
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Content Marketing
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KPIs/Metrics Reporting
RESULTS
During the initial six months, year-over-year versus the same period, our SEM initiatives resulted in an 83% increase in conversions, a 56% increase in conversion rate while delivering a 3% reduction in cost per conversion. From an SEO perspective, site visits increased 29.9%, new site visitors increased 30.1%, and the conversion rate increased 26.8%.
DIGITAL REPORT
